Advanced technology and communication have led to growth in data and information which ushered the financial sector to change from being "Customer Focused" to "Customer Centric" segment. The Variety of data that banks possess in huge Volume needs to be treated with Velocity to generate decisive insights. Organizations that apply analytics on customer data tend to have an increased market share by enabling conversion of potential lead into customers.
Determine the ability of the comapny to convert its balance sheet accounts into revenue.
Calculate comapany's cash flow sufficiency to meet short tem and long term liabilities.
Govern debtor's ability to pay off current debt obligations without raising external capital.
Evaluate the company's ability to generate income as compared to its expenses and other cost associated with the generation of income during a particular period.